Golax Industrial Co., Ltd.
PART 1: Origination
Golax Industral Co., Ltd. was founded in 2001 by our major
shareholder Mr. Guangxi SHI. Till that year, his battery factory in
Guangzhou (Lixing Battery Factory) had been running over 10 years.
And the products of Lixing had covered the whole Pearl River Delta
of China. The main purpose of Golax been founded is to make
Lixing's batteries exportation became true.
Firstly, office of Golax wasd settled in Futian district, Shenzhen.
To base our company in Shenzhen is not a coincidence. After 20
years' "Reform & Open" developing, Shenzhen has became the
truly "window to the world".
At that time, Canton Fair was the primary channel for Golax to
reveal our protential customers. Till today, it is still important.
PART 2: Gold Age
Around year 2001, it was called the "Gold Age of Exportation of
China". Shenzhen is the leading city on exportation over the whole
country. Golax moved office to Luohu district of Shenzhen, which is
nearer the custom and Hong Kong.
During that time, Golax quickly spreaded its business to Europe,
South America, America, Middle East, Africa, etc. Over 30 countries
was using our products: A full range of dry batteries, including
AA, AAA, C, D and 9V carbon-zinc batteries, alkaline batteries and
rechargeable batteries in all sizes. We also started the business
of supplying materials and machines of batteries for our customers.
PART 3: Transformation
It was year 2007. A number of developing countries other than China
was raising their competitiveness in international trading. The
same year, the global demand of dry batteries greatly droped
compared to last year. Golax needed to adapt this new situation.
Tissue and jeans was introduced. Golax expanded its products from
electronics to household and clothes. Accordingly, second office
Golax also began its business through Internet. We attempted to
meet our customers via variable ways. Besides the traditional
Canton Fair, Golax made itself accessible over different E-Business
platforms, such as Made-In-China.
Today, we are in the middle of financial turmoil over the globe.
It's a predicament, but it's also a challenge. Golax is employing a
new "3R" strategy to face the new environment.
STEP ONE: Resource Re-organization
We moved to a new place combining two departments into one. The new
office is even nearer the Shenzhen train/bus station and Hong Kong.
It is only 2mins' away from subway.
A new OA (Office Automation) system is also enabled to improve the
efficiency in the company.
STEP TWO: Image Renewal
To keep pace with the internationalized development, we renamed
ourselves as Golax Industrial Co., Ltd (Shenzhen) instead of
Shenzhen Guangxi Industrial Co., Ltd. "Golax" makes the writing
shorter and the pronunciation easier. A new Logo is been designed
according to the new name. A new website is under construction
STEP THREE: Banking Registration
The name and address of beneficiary of our bank information are
changed as well. Till now, Golax has opened two more branch
companies in HK and UK for banking services.